The Australian media has lost itself in a ‘feeding frenzy’ once again. The Corby drug case in Indonesia has struck a resonant chord in the cultural consciousness. Media analysts would recall a previous occasion when the local media lost itself in itself and careered into a back lot of a Disneyland film set. It was the (now infamous) Chamberlain "dingo baby" case, a perfect example of objective reporting! A drone population was whipped into a state of distraction only to later confront the reality of Chamberlain’s innocence. This is the result of the media displacing the ‘story' and becoming the event.