The Coalition of Immokalee Workers — a worker-rights organization for migrant laborers in Immokalee, Florida — organized a campaign and boycott against Taco Bell demanding higher wages and greater accountability for laborers who picked the food used in Taco Bell products. In 2005, the campaign against Taco Bell succeeded after a four-year struggle.

Now the Coalition is taking on McDonald's to demand the same concessions as those won from Taco Bell. Chicago, home to the headquarters of McDonald's, is a key focal point in a seventeen city tour to raise awareness of the campaign. The Coalition's events in Chicago include a five-mile march to the Rock'n'Roll McDonald's on April 1 and a day full of cultural events. Read more

Updates: March details | March and rallly photos | Press advisory | Coverage from CommonDreams / Oneworld.net