COALITION OF IMMOKALEE WORKERS, TACO BELL® REACH GROUNDBREAKING AGREEMENT

CIW to end Taco Bell boycott; Taco Bell to pay penny-per-pound surcharge
demanded by workers, will work with CIW to raise farm labor standards in
supply chain, across industry as a whole

March 8, 2005 (IMMOKALEE/LOUISVILLE) – In a precedent-setting move,
fast-food industry leader Taco Bell Corp., a division of Yum! Brands (NYSE:
YUM), has agreed to work with the Florida-based farm worker organization,
the Coalition of Immokalee Workers (CIW), to address the wages and working
conditions of farmworkers in the Florida tomato industry.

Taco Bell announced today that it will fund a penny per pound “pass-through”
with its suppliers of Florida tomatoes, and will undertake joint efforts
with the CIW on several fronts to improve working conditions in Florida’s
tomato fields. For its part, the CIW has agreed to end its three-year
boycott of Taco Bell, saying that the agreement “sets a new standard of
social responsibility for the fast-food industry.”

“As an industry leader, we are pleased to lend our support to and work with
the CIW to improve working and pay conditions for farmworkers in the Florida
tomato fields,” said Emil Brolick, Taco Bell president. “We recognize that
Florida tomato workers do not enjoy the same rights and conditions as
employees in other industries, and there is a need for reform. We have
indicated that any solution must be industry-wide, as our company simply
does not have the clout alone to solve the issues raised by the CIW, but we
are willing to play a leadership role within our industry to be part of the
solution,” Brolick added.

Taco Bell has recently secured an agreement with several of its
tomato-grower suppliers, who employ the farmworkers, to pass-through the
company-funded equivalent of one-cent per pound directly to the workers.

“With this agreement, we will be the first in our industry to directly help
improve farmworkers’ wages,” added Brolick, “And we pledge to make this
commitment real by buying only from Florida growers who pass this penny per
pound payment entirely on to the farmworkers, and by working jointly with
the CIW and our suppliers to monitor the pass-through for compliance. We
hope others in the restaurant industry and supermarket retail trade will
follow our leadership.” Yum! Brands and Taco Bell will also work with the
CIW to help ensure that Florida tomato pickers enjoy working terms and
conditions similar to those that workers in other industries enjoy. CIW/Taco
Bell Resolution Page 2

“We are challenging our tomato suppliers to meet those higher standards and
will seek to do business with those who do,” said Jonathan Blum, senior vice
president, Yum! Brands. “We have already added language to our Supplier Code
of Conduct to ensure that indentured servitude by suppliers is strictly
forbidden, and we will require strict compliance with all existing laws.
Finally, we pledge to aid in efforts at the state level to seek new laws
that better protect all Florida tomato farmworkers,” added Blum.

The Company indicated that it believes other restaurant chains and
supermarkets, along with the Florida Tomato Committee, should join in
seeking legislative reform, because “human rights are universal and we hope
others will follow our company’s lead.”

“This is an important victory for farmworkers, one that establishes a new
standard of social responsibility for the fast-food industry and makes an
immediate material change in the lives of workers. This sends a clear
challenge to other industry leaders,” said Lucas Benitez, a leader of the
Coalition of Immokalee Workers.

“Systemic change to ensure human rights for farmworkers is long-overdue.
Taco Bell has now taken an important leadership role by securing the penny
per pound pass-through from its tomato suppliers, and by the other efforts
it has committed to undertake to help win equal rights for farmworkers,”
Benitez added. “We now call on the National Council of Churches,
Presbyterian Church (U.S.A.), Robert F. Kennedy Memorial Center for Human
Rights and other organizations to join the CIW and end their boycott of Taco
Bell, and to recognize the Company by supporting its ongoing leadership in
our fight against human rights abuses. But our work together is not done.
Now we must convince other companies that they have the power to change the
way they do business and the way workers are treated.”

Representatives from the Carter Center assisted the discussions and
resolution between the two organizations. “I commend the Coalition of
Immokalee Workers for their principled leadership in this very important
campaign. I am pleased Taco Bell has taken a leadership role to help reform
working conditions for Florida farmworkers and has committed to use its
power to effect positive human rights change. I now call on others in the
industry to follow Taco Bell’s lead to help the tomato farmworkers,” said
former President Jimmy Carter.

Taco Bell Corp., based in Irvine, California, is a subsidiary of Yum!
Brands, Inc. and the nation’s leading Mexican-style quick service restaurant
chain serving tacos, burritos, signature Quesadillas, Border Bowls®, nachos
and other specialty items. In 2004, Taco Bell purchased approximately 10
million pounds of Florida tomatoes, representing less than one percent of
Florida’s tomato production. Taco Bell serves more than 35 million consumers
each week in more than 6,500 restaurants in the U.S.

CIW is a membership-led organization of agricultural workers based in
Immokalee, Florida, that seeks justice for farmworkers and promotes their
fair treatment in accordance with national and international labor
standards. Among its accomplishments, the CIW has aided in the prosecution
of five slavery operations by the Department of Justice and the liberation
of over 1,000 workers. The CIW uses creative methods to educate consumers
about human rights abuses in the U.S. agriculture industry, corporate social
responsibility, and how consumers can help workers realize their social
change goals.